Sponsorship & Activation Executive
Employer ········· Betclic
City ························· Lisbon 🇵🇹
Type ······················· Full time
Salary ··················· Competitive
JOB PURPOSE SUMMARY
The Sponsorship and Activation Executive is a vital role within our marketing team responsible for developing, managing, and executing sponsorship initiatives to enhance brand visibility, engagement, and business growth. Reporting to the appropriate manager, this position requires a strategic thinker with a strong understanding of sponsorship, event activation, and marketing. The successful candidate will collaborate closely with internal teams and external partners to maximize sponsorship opportunities and ensure successful event activation.
Sponsorship Strategy: Collaborate with the Senior Sponsorship and Activation Manager to develop and implement the sponsorship strategy aligned with the overall marketing goals and company objectives.
Partnership Identification: Identify potential sponsorship and partnership opportunities that align with the company’s brand and target audience, including sports, entertainment, community events, and more.
Relationship Management: Build and maintain strong relationships with current and prospective sponsors, negotiating terms, contracts, and deliverables to maximize the mutual benefit of partnerships.
Activation Planning: Develop comprehensive activation plans for sponsored events and partnerships, ensuring brand integration, visibility, and engagement opportunities.
Event Execution: Oversee the execution of sponsorship activations at events, including logistics, staffing, branding, and consumer engagement activities
Measurement and Analysis: Develop and implement metrics and KPIs to evaluate the success of sponsorship and activations, providing regular reports to the Senior Sponsorship and Activation Manager and senior leadership.
Collaboration: Collaborate with internal teams such as PR, Digital, Branded Content, etc and design to ensure alignment of sponsorship and activation efforts with overall marketing campaigns.
KNOWLEDGE AND TECHNICAL SKILLS
Project management experience required.
Proficiency in marketing analytics and measurement tools.
Ability to work collaboratively in a fast-paced environment.
Knowledge of relevant industry trends and best practices
Organisation and Time Management.